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Updated: Jan 4, 2022



Are you a small business owner? Are you thinking of taking your brand to a social networking site? If so, then Instagram is the right platform for you. With growing popularity, Instagram has the potential to take your business upwards. Even if you are already established, Instagram can open new vistas for your brand. The platform is coming up with new features to make the platform brand-and-customer friendly. You don’t have to spend a single dime to set up an Instagram shop. So if you are yet to board the Instagram bandwagon, then this can be a perfect time to do so.

Why Instagram?

A highly popular photo and video sharing platform, Instagram, with around 800 million users across the world, is becoming more important for businesses. Let us know why the Facebook-owned social networking platform can be a profit maker for your brand?

1. Millions of eyeballs for your business

The growing popularity of Instagram is evident from the fact it has got more than 1 billion active users. With more than 500 million daily users, the platform gives your brand a wider reach if you plan your engagement strategy well. Strategic branding moves hold the key to success on Instagram. You can also use well-researched hashtags effectively for maximum visibility, the right usage of hashtags can make you stand out. The more your follower base grows, the more eyeballs you reach.

2. A face for your brand

The visual platform allows you to build a personal connection with your potential customers. Creative posts and stories can attract more people to your brand. Feeds and stories about your in-house brand process, your work ethics, your team, and happy customers can help you gain the trust of your followers. The visual creativity and unique mindset of the brand will separate you from the herd. More relatability will bring you out as a brand that is much more than a faceless business.

3. Provide valuable content to your audience and keep them updated

Content that provides some value is highly appreciated by the audience. Offer some unique tips and advice to keep them engaged. Another way Instagram could help you boost your business is by keeping your audience updated with your latest products, offers, and campaigns and also the upcoming ones. Promote conversations through stories, polls, questions, quizzes, and IGTV live.

4. Connecting with like-minded people and collaborating with influencers

It’s great to connect with people and brands that share the same interests as yours. Also, you can remain updated with the trends going on in the market and how your competitors are performing. Collaborating with well-known influencers and celebrities can benefit you in getting engagement from an audience that may not have even come across the profile of your brand.

5. Use insights to ace your marketing strategy

Insights provided by Instagram are a powerful way to strengthen your marketing strategy. Instagram Insights provides you information about what is your customer base, where they are from when they are most active on the platform, your best performing posts and what can be the best time for your posts so that you can have a maximum reach. If you are not already paying attention to these useful insights, then you might be missing out on a lot.

Instagram can be an important part of your business strategy, it can help you grow to multiple folds. If you still are away from it, then start building your Instagram profile and set up your Instagram shop today. is a leading digital marketing agency specialising in Google Ads and FB Ads and policy.

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*Pic Credit: Suzy Hazelwood/Pexels

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