Ace the Insta Game
How to Win the rat race on Instagram
Instagram is the fastest-growing social media platform. It is particularly popular among females and the youth population. However, it is not an easy task to maintain and run a brand account. Coming up with post ideas, getting engagement, keeping up with the trends and understanding the algorithms of the platform is an ongoing juggle. You need to put that extra effort into it to achieve what you always wanted. The fresh approach along with new and engaging ideas can help you get an edge over others in the race. We are here with some of the ideas that you can opt for to ace the Instagram game. Read them and apply them to your brand account and see it grow.
1. Give your audience a reason to stop scrolling through the feeds
With our busy lives, we often forget to follow self-care routines and give our stressed minds a break. All of it remains on the back burners of our lives and we usually don’t take these activities seriously. You can be a rescuer for people who forget self-care. You can give them a reason to pause for a while and think about self-care and their productivity. The best way to do this is to come up with quizzes or some other mindful activities. You can also ask your audience to take small breaks or pause for some time or listen to some soothing and mind-calming music.
2. Challenge yourself and your audience
Challenges are yet another way to promote self-care in your audience. You can challenge them about something that resonates with your brand as well as your audience. It can literally be anything but make sure that your audience enjoys the task as well. Oh yes, don’t forget to take up the challenge yourself and share it with people. This wil]l encourage more and more people to take up the challenge.
3. Give a sneak peek to your audience into behind the camera scenes
It takes a lot of effort to build a brand and even a task like sharing a post requires effort. Be bold enough to share with your audience the efforts you put in doing things. This will not only build trust among the audience but will also encourage them to make the most of their lives and be more productive. Such scenes speak for themselves, so all you need to do is to visualize them and put them in front of your audience.
4. Go live and have an interactive session
Live videos are actually great. You can make the most out of them. You can go live and convert that to an interactive session with your audience. You can have live interviews, live question and answer sessions, live instructional videos in which your audience can be a part. In the pile of posts, having a live session can make your brand stand out among others. But before you go live, make sure to have some by your side to make the session more productive, they can help you with answering comments and look that everything is going well.
5. Add a link in bio for those who want to read complete stories and interviews about which you have shared an excerpt in the post
You might have shared an excerpt of a story or an interview in your post. But what if someone wants to read the full story or interview? With just an excerpt, you might be leaving your audience without closure. Make sure that this does not happen. Add the link to the complete story or interview in your bio. Make sure it is accessible and takes the reader or viewer to the right place. Because the stories and interviews are more than just a post. Stories and interviews can inspire people to get inspired and do better in their life.
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1. BBC(2020). The rate race. Retreieved from: https://www.bbc.co.uk/learningenglish/chinese/features/authentic-real-english/ep-200128