Why Focusing on Women is the Right Move?
Instagram is one of the fastest-growing social media platforms, it is one of the visual platforms that help businesses market and sell their products and services conveniently.
According to a research report, the platform has got 15 times more engagement than its parent company, Facebook.
Also, around 7 in 10 users are females in the age group 18 - 44, that actively engage in shopping on the platform.
The modern-day bazaar, Instagram, converts potential into actual customers more than any other social platform. With lives moving on fast tracks, people tend to save time by purchasing online and it is a fact that women shop more than men. Also, the female community is one of the largest groups on the platform, it is easier for businesses to increase their sales by reaching female audiences. Let us understand how brands can get more female customers and maximise their sales. So, get ready to set up that Instagram shop now.
Branding that appeals to women
Instagram’s success can be understood from the fact that visuals say more than just words. Top digital marketing agencies have reported greater success with experimenting with color and design. The potential to communicate with the global audience without any language barriers is just immense. The branding of these visuals, whether it’s a story, an image or a video, plays a key role in attracting female customers to your brand. The color palettes, combinations and imagery, all serve a specific purpose since women are more susceptible to seeing many more colors and combinations than men. Not only this, women perceive more emotions and feelings and that is the reason they are more easily attracted towards branding. You can start by refining your posts for your target audience, serving them added value and keeping them engaged using relatable posts. This will not only provide you with a better reach but will also establish better seller and customer relationships.
Products that women use or like
If you wish to gain more audience from Instagram for your brand, then the easiest way to do that is to target the female community on the platform using products and services that appeal to women. In the fast-paced lives of the women of the current world, it is difficult to maintain a balance between personal and professional life and this is the very reason for women to get attracted to online shopping. There are endless category choices in which you can offer products and services like clothing, grooming, makeup, gifts, footwear, etc. However, what makes you stand out among the similar category brands is your uniqueness, the uniqueness of your products and services. Also, the prices of your products and the discounts you offer can attract females easily. It is easier for women to shop online rather than fuss around in the market.
Content that appeals to women
Women are not only attracted to products and services but also value relatable content. Digital marketing content that somewhere tells a story and has a personal touch, content that is somewhere an image of their lives, stories that reflect an event they have been through. Even a hint of personal touch can attract women to your brand page and products, tips from real-life experiences can make them connect with your brand more easily.
How to target the female audience?
Females value relationships and friendships, so social media marketing and digital marketing agencies propose that businesses try to inculcate friendly and healthy relationships with their female customers. Sharing relatable posts and stories are the best way to do this. Even if you are reaching a smaller but right audience, then it is worth it. You can have a better reach using paid promotions and ads. Besides, customer service also plays an important role in making relations, always try to improve your services because better services mean happier customers and ultimately better sales.
Women also like to shop for their near and dear ones, so even your products and services are from categories that are not particularly for women, then too you can target females as your potential audience. They are more likely to buy your products if they find them valuable enough.
The-Socializers.com is a leading digital marketing agency specialising in Google Ads and FB Ads and policy.