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Why Do-It-Yourself Digital Marketing not a Cool Idea

Updated: Jan 4, 2022


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If you are managing the social media accounts of your business on your own, you may be struggling to get constant growth and falling short of ideas for social media content. This might be a personal choice to do it yourself but it may not be a good idea since social media platforms work on algorithms that you might not be aware of, you might not be knowing how it works. Outsourcing a social media manager for your brand comes with a bundle of advantages since every business has different requirements for growth. Both doing it yourself and going for a social media manager have their pros and cons, therefore, it becomes important to understand the business needs before you proceed with doing-it-yourself or a professional social media manager.

D-I-Y Digital Marketing and Social Media

The Pros

  • The most important pro of managing social media by yourself is that you know your brand very well which means that none other than you can be a voice for your brand. You can take your brand forward since you know your brand inside out.

  • You are in charge of the content you are sharing and the results, no one else can be held responsible for this.

  • Another pro of doing it yourself is that you don’t have to look for someone’s permission, you can go on with your creative ideas for your brand. You are in complete control of everything.

  • Although you might not know about certain things in the beginning, however, as you pick up doing it yourself, you learn new things and get knowledge by its application and at a point in time, you become a master of it.

The Cons

  • The first con of doing it yourself is that you are not an expert in the field and this can become a hurdle if you wish to grow your business at a constant rate. A digital marketing agency or social media specialist can serve you better when it comes to growth.

  • Since social media can be a new thing for you, you might not know where to start from or how to scale up with what strategy. This can do worse to your business rather than good.

  • Even if you are already using social media for quite some time, then too you might get stuck when it comes to managing business and professional accounts and their day-to-day updates and new features.

  • You might be managing and running your business on your own, then doing social media by yourself can increase your burden to an extent.

Hiring a Professional Digital Marketing Agency /Social Media Marketing Company

The Pros

  • A professional digital marketing agency or a social media manager has the required skill-set and experience, this could benefit your business. They can constantly deliver you results in terms of growth.

  • They know how to target the right class of audience, they know how to understand insights and metrics and therefore they can modify the social media strategy for your business accordingly.

  • They are up to date about the algorithm changes and the recent trends of the platforms, they can easily adapt to these changes and plan strategies according to them.

  • Hiring a digital marketing agency or a social media company could save your time and also reduce your stress since now they are responsible to make you lead among others. They have the responsibility for your constant and effective presence on the platform.

  • Even hiring part-time or freelance social media managers can be cost-saving for you.

The Cons

  • Although there exist no drawbacks to hiring a professional digital marketing agency or a social media manager, however, there can be differences in your work ethics. It is important to find a social media agency that treats your business with sensibility. They should have the time, energy and responsiveness that you need.

  • Professionals will charge you, so you need to check their past experience and case studies.


Whether you opt for doing it yourself or hire a digital marketing agency or a social media manager, the ultimate goal is the growth of your business. It is important that you understand the needs of your business before you arrive at a final decision. So before you move forward analyse your requirements, understand what your decision can do for your business and then make the decision. is a leading digital marketing agency specialising in Google Ads and FB Ads and policy.

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