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How to make the most of YouTube to generate Leads and Conversions

Updated: Jan 29, 2022

Video marketing has become one of the most powerful tools over the years. From popular brands to the lesser-known ones, all of them take the advantage of the platforms that offer a visual space to put forward their brand in the most creative way. YouTube is one such visual platform that gives you the immense potential to be creative with personal branding and reach the widest viewer audience. Although just creating and uploading videos on the world’s second-largest search engine is not enough, there’s a lot more that needs your focus to grow. Here are a few tips that can help you in growing your YouTube.

1. Video keyword researching and sticking to a single keyword

Video keyword research is the most important task when it comes to YouTube videos since the right keywords can either make or break your YouTube video's performance. Once your research is done right and you have a final keyword, then you can start creating your videos around the same. Videos on a single keyword are one of the best ways of driving traffic and building your audience.

2. Optimize videos for watch time

Watch time is yet another important factor to grow your YouTube audience. Well, watch time is the aggregate time spent in watching a particular video since it has been live for the audience. Watch time of the YouTube videos is one of the major factors affecting the search results. The videos, as well as channels with higher watch time, are likely to appear higher in the search results as compared to the videos with lesser watch time. One can increase the watch time of the videos by creating longer videos as they perform better than short videos, also you can do the same by reducing the fluff and giving an exact introduction about the entire video since the first 15 seconds of the video can hold the key of the performance.

3. Implement YouTube SEO

You might have followed SEO tactics while publishing content on the web but remember YouTube SEO has the same importance. Although, SEO-optimized title is less important, however, titles that can maximize CTR should be preferred. Also, the description of the videos should be SEO friendly and should elaborate what is there in the video, since shorter descriptions can lower the ranking of your videos.

4. Stand out with Thumbnails

According to a report by YouTube, “90% of the best performing videos on the platform have custom made thumbnails”. Even YouTube promotes videos that stand out with their thumbnails and therefore they tend to rank higher than videos with ordinary thumbnails.

5. Leverage the power of social media platforms to promote your videos

Even though YouTube is the second largest search engine, that doesn’t mean just uploading videos will make people see it. Just like other forms of content, YouTube videos too need a push to perform. One of the best and easiest ways that can drive traffic to your videos is by promoting them across various social media platforms.

6. Convert viewers into subscribers

Getting views for your videos is only a half part done, the other half is to keep your audience engaged on your channel. Ask your audience to remain updated on your latest content by subscribing to your channel, for this, you can add a call to action at the last end of your video. Although only a fraction of people is going to subscribe to your channel, however, this is surely going to increase your base.

7. Maintain uploading frequency

If you are uploading a video once in a blue moon then no one will be interested in your content. Therefore, it becomes important to maintain a frequency to show up in front of your audience. Even if you are uploading one video in a week, stick to that schedule for posting because consistency is the key to growth.

Originally published in Social Media Marketing Newsletter by is a leading digital marketing agency specialising in Google Ads and FB Ads and policy.

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