Best Practices for Designing Mobile Landing Pages
1. Use of Mobile Page Building Software to design landing pages
Mobile editors and tools come out as most reliable when it comes to creating responsive and mobile-first landing pages. The first step to creating mobile landing pages is to make a dedicated landing page. Landing pages on Elementor can be found under the templates option, unlike normal web pages. After you launch Elementor, you are shown two choices, the first is to create a page from scratch with the help of widgets and tools and the second is to select an already available responsive template. The templates available on Elementor are Sales Pages, Event Promotions, Product Giveaways and many more. After template selection, the next step is to switch to responsive mode to get access to the mobile builder of Elementor. From here you can design and edit the interface according to target users’ mobile devices. Additionally, you can add things that work only for the mobile landing pages.
Be sure of how the designing of the landing page affects its loading speed
A direct correlation is found between landing pages speed and the bounce rate. A recent report from Google, Deloitte looked at 37 leading global brands and how changes in mobile speeds impacted their sites’ performance. An improvement of 0.1 second increase mobile conversions in a drastic manner. For example, retail sites experienced an 8.4% increase in conversions and a 9.2% increase in average order value. Even for Lead generation pages, the increase in bounce rates is observed to be around 8.3%.
As an example, an 8.4% increase in conversion rate and a 9.2% increase in average order value was experienced by the retail sites. While the bounce rates of the lead generation pages improved by 8.3%. One of the studies conducted by Google also backs up this relationship between loading speed and conversion strongly. Therefore, any trick that contributes to increasing page speed is an absolute must.
Keep the design minimal
Be committed to good designing practices for your landing pages. See how long these pages can go with the design you have applied. Take the example of Marie Forleo’s page:
“What you see is what you get.”
Below this is a downloadable link for the audio training video. And the last thing you will see is the footer with “As seen on” logos. If the traditional approach was followed for this page, then it would have been longer. See why: The graphics and text and other elements of the page would have been pushed further if the page was adjusted on its own. This would have doubled the length of the page. These tricks play an important role when applied to lengthier pages.
So, next time when you are working on mobile landing pages, always follow the tips that can keep them shorter, however, don’t compromise with the content. You can place the CTA and form above the fold, this will increase the conversion rate.
Include relevant sticky bars and buttons
The non-including of the headers on the sales is common so that the visitors can set their eyes directly on the offers going on. Designing lengthy landing pages is not a good idea until and unless it is for attracting highly qualified visitors that are most likely to convert. Keep the navigation of the page easier so that the visitors don’t feel stuck. Remember this can affect the scrolling experience. Therefore, it is always recommended to keep the navigation minimal and sticky. The navigation is easier to set through Elementor. For an example: All you have to do is to add a header (present in Elementor block templates), to make it sticky you can apply the motion effects in the next steps.
Give visual breaks to the copy
Although you can not always cut short on the content, however, to make it easily readable, you can make better design choices. In copies, hierarchy and spacing have an important role to play. Another example for you to understand this better:
For the eCommerce store selling cameras, these pages are full of information which includes features, specifications, uses, reviews and many more. In order to make sure that the users can find the important information easily, use larger headers for the introduction and organization of the content while shortening the paragraphs. You will not want the users to scroll down so much to find the relevant information, so bolden the phrases, testimonial boxes and icons are a great way to make it more mobile user friendly.
Don’t miss out on CTA
The ultimate goal of your landing page is more conversion rate.
On a regular webpage, you may introduce the call-to-action at the very end after you give the complete information. However, visitors don’t always need to hold on that much since they are already directed to the landing page from an ad or a campaign. So, it makes no sense to add the call to action at the bottom, especially on lengthier pages. You can put the CTA right in front at the top of the page and at the bottom for visitors that hold on to the very end. You can also place it in the middle of the page depending on its length.
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